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Francielle Frizzo

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https://researchid.co/fran_frizzo
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3Scopus Publications

Recent Scopus Publications

  1. The Genuine Handmade: How the Production Method Influences Consumers’ Behavioral Intentions through Naturalness and Authenticity
    Journal of Food Products Marketing, 2020
  2. The effect of brand authenticity on consumer–brand relationships
    Journal of Product and Brand Management, 2019
  3. The effect of brand heritage on consumer-brand relationships
    RAE Revista De Administracao De Empresas, 2018

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