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Dr.S.Balaji

Assistant Professor · Nehru Arts and Science College

https://researchid.co/drbjay434
@nehrucolleges.net
7Google Scholar Citations
2Google Scholar h-index

Research Interests

Marketing, service marketing, leisure services

Education

M.Com., M.Phil., M.B.A. Ph.D.,

Recent Google Scholar Publications

  1. IMPACT OF FREEMIUM VS. PREMIUM MODELS ON USER CONVERSION IN DIGITAL LEISURE SERVICES
    JOURNAL OF EMERGING TRENDS AND NOVEL RESEARCH 4 (12) , 2026, 2026.0
  2. THE ROLE OF AI CHATBOTS IN ENHANCING CUSTOMER EXPERIENCE IN E-COMMERCE PLATFORMS
    2026.0
  3. Biodegradable Elegance: Assessing Luxury Textile Biodegradability
    Crafting Sustainability in Luxury Textiles for a Zero-Waste Future , 2025, 2025.0 | Citations: 4.0
  4. Environmental Footprints of Luxury Textile Manufacturing
    Crafting Sustainability in Luxury Textiles for a Zero-Waste Future , 2025, 2025.0
  5. A Vision of Textile Design in the Field of Industry Professionals
    The Art and Craft of Modern Textile Design, 151 , 2025, 2025.0

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