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ARUNKUMAR SIVAKUMAR

Associate Professor Grade-II VSB-School of Business VIT-AP University · None

https://researchid.co/drarunkumarsivakumar
@vitap.ac.in
23Scopus Publications
2175Google Scholar Citations
18Google Scholar h-index
20Google Scholar i10-index

Recent Scopus Publications

  1. Artificial Intelligence Influencers’ Credibility Effect on Consumer Engagement and Purchase Intention
    Journal of Theoretical and Applied Electronic Commerce Research, 2025
  2. Digital financial literacy and financial well-being – evidence from India
    International Journal of Bank Marketing, 2025
  3. Social Media Influence on Students’ Knowledge Sharing and Learning: An Empirical Study
    Education Sciences, 2023
  4. Augmenting the flipped classroom experience by integrating Revised Bloom's Taxonomy: A faculty perspective
    Review of Education, 2023
  5. Determinants of Omnichannel Shopping Intention for Sporting Goods
    Sustainability Switzerland, 2022

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