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Dr Arunkumar Sivakumar

Associate Professor Grade-II VIT-AP School of Business · None

https://researchid.co/drarunkumarprof
@vitap.ac.in
23Scopus Publications
2172Google Scholar Citations
18Google Scholar h-index
20Google Scholar i10-index

Biography

Dr. Arun Kumar’s research and teaching methods include industry-relevant case studies and research papers, as well as a strong emphasis on modern practical learning via an integrated, flipped classroom and a revised Bloom’s taxonomy approach. As a facilitator, he has worked with reputable institutions such as St. Theresa International College in Bangkok, Raffles Education Group in Singapore/Malaysia, and S.P.Jain Institute of Management-Dubai. Worked-Adjunct Module Leader in WEC -Singapore.

Education

Ph.D. in Management ,2011, Gandhigram Deemed University, TN, India MPhil in Management,2008, Vinayaga Mission University TN, India M.B.A. in Marketing and Finance,1997, The American College, Affiliated to Madurai Kamaraj University TN, India M.B.A.in Human Resources (Distance Education),2016, Manonmaniam Sundaranar University, Tirunelveli TN, India M.B.A. in Human Resource Development and Finance (Distance Education),2014, Dr.C.V. Raman University, Bilaspur (C.G), India B.B.A-Bachelor of Business Administration-One-year double degree Programme (Distance Education),2007, Annamalai University TN...

Recent Scopus Publications

  1. Artificial Intelligence Influencers’ Credibility Effect on Consumer Engagement and Purchase Intention
    Journal of Theoretical and Applied Electronic Commerce Research, 2025
  2. Digital financial literacy and financial well-being – evidence from India
    International Journal of Bank Marketing, 2025
  3. Social Media Influence on Students’ Knowledge Sharing and Learning: An Empirical Study
    Education Sciences, 2023
  4. Augmenting the flipped classroom experience by integrating Revised Bloom's Taxonomy: A faculty perspective
    Review of Education, 2023
  5. Determinants of Omnichannel Shopping Intention for Sporting Goods
    Sustainability Switzerland, 2022

Grants / Consultancy

Integrating Flipped Classroom with Bloom’s Modified Taxonomy Model as a New Paradigm for Management Education: An Exploratory Study Funding Agency : Impactful Policy Research in...

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