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Catherine

Asst.Professor · SRM Institute of science and Technology Deemed to be University

https://researchid.co/catherinerex
@srmist.edu.in
31Scopus Publications

Research Interests

marketing and general management

Education

B.Sc.,B.Ed., MBA., Ph.D

Recent Scopus Publications

  1. Systematic Review on Online Brand Advocacy's (OBA) Antecedents and Consequences
    Indian Journal of Information Sources and Services, 2026
  2. Deep reinforcement learning for real-time energy dispatch in smart grids with high renewable penetration
    Clean Energy Science and Technology, 2026
  3. Bridging academia and industry through technology and entrepreneurial innovation: Enhancing supply chain efficiency
    Bridging Academia and Industry Through Cloud Integration in Education, 2025
  4. The Application of Artificial Intelligence and Robotics in Healthcare Services
    Revolutionizing Healthcare Services Unleashing Innovation Through Generative AI, 2025
  5. Transparency and accountability in big data analytics: Addressing ethical challenges in decision-making processes
    Digital Transformation and Sustainability of Business, 2025

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