Bharath K

Recent Scopus Publications

1. Influence of silane-treated lignin and Celosia argentea stem fiber on load bearing, tribology and flame retardant behavior of vinyl ester composites
   Polymer Bulletin, 2025
2. Predicting CRM patronage intentions based on Schwartz’s theory of human values: a large-sample study anchored on male fashion leadership
   International Review on Public and Nonprofit Marketing, 2025
3. Investigating the role of subliminal advertising on the buying behavior of young Indian consumers
   Digital Transformation and Sustainability of Business, 2025

Links

• ORCID https://orcid.org/0009-0008-8067-8079
• Google Scholar https://scholar.google.com/citations?user=itYLQykAAAAJ
• Scopus https://www.scopus.com/authid/detail.uri?authorId=59406883800
• Personal Weblink https://vidwan.inflibnet.ac.in/profile/667765