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ati mustikasari

Fakultas Ilmu Terapan · Telkom University

https://researchid.co/atimustikasari
@telkomuniversity.ac.id
3Scopus Publications

Research Interests

Marketing, Consumer Behaviour, Digital Marketing

Recent Scopus Publications

  1. The Role of Artificial Intelligence in Brand Experience: Shaping Consumer Behavior and Driving Repurchase Decisions
    International Journal of Advanced Computer Science and Applications, 2025
  2. Fear of Missing Out (FoMO) and Recommendation Algorithms: Analyzing their Impact on Repurchase Intentions in Online Marketplaces
    International Journal of Advanced Computer Science and Applications, 2025
  3. Consumer perceptual mapping towards e-banking channel: (A study of bank BRI customer in Indonesia)
    2017 5th International Conference on Information and Communication Technology Icoic7 2017, 2017

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