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ASRAAR AHMED KA

ASSISTANT PROFESSOR SENIOR GRADE-2 AND VIT-AP SCHOOL OF BUSINESS · VIT AP UNIVERSITY

https://researchid.co/asraarvit
@vitap.ac.in
21Scopus Publications
288Google Scholar Citations
9Google Scholar h-index
8Google Scholar i10-index

Recent Scopus Publications

  1. Understanding ChatGPT adoption in higher education: the role of self-efficacy, subjective norms and religiosity with personality traits as moderators
    International Journal of Management in Education, 2026
  2. Investigating Factors That Influence Behavior Towards Adopting Smartwatches: An Empirical Analysis in the Context of the UAE Marketplace
    Lecture Notes in Networks and Systems, 2026
  3. Investigating recognition of green marketing communication using QR code acceptance among Emirati students: systematic study based on technology acceptance model
    International Journal of Applied Systemic Studies, 2025
  4. Entrepreneurial Aspirations in the Gulf: The Impact of Family Business Experience on the UAE Students
    Gulf Studies, 2025
  5. Ai-Enhanced Smartwatches: Bridging Technology, Behavior, and Continuous Usage
    3rd International Conference on Advancements in Smart Secure and Intelligent Computing Assic 2025, 2025

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