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Ansita Aggarwal

Assistant Professor (Strategy and Entrepreneurship) · Institute of Management, Nirma University

https://researchid.co/ansita26
@nirmauni.ac.in
12Scopus Publications
207Google Scholar Citations
6Google Scholar h-index
6Google Scholar i10-index

Research Interests

Entrepreneurship, MSMEs, Innovation, Finance, Entrepreneurship Education, Women Entrepreneurship

Biography

I have completed MBA in Finance from Gujarat University in 2015 and cleared UGC NET in 2016. I worked as a Faculty in Accounting and Finance Department at Institute of Hotel Management (IHM), Ahmedabad from 2016 to 2017. I completed Fellowship Programme in Management (FPM) at Entrepreneurship Development Institute of India (EDII) in 2021. Presently, I am working as Assistant Professor in the area of Strategy and Entrepreneurship in Nirma University. My area of interest lies in New Venture Creation, MSMEs, Entrepreneurship (Women and Education). I have taught subjects like Strategic Management, Start-up Funding Strategies, Management of Technology and Innovation, Introduction to Entrepreneurship, Research Methods, Basics of Finance, Understanding Financial Statements and Financial Budgets to international students and taught Financial Reporting and Management to PGDM students.

Education

FPM (Entrepreneurship) MBA (Finance) BBA MCom,

Recent Scopus Publications

  1. Multimodal signals and framing strategies in crowdfunding: A mixed-methods analysis of Indian Kickstarter campaigns
    Electronic Markets, 2026
  2. Journey of women entrepreneurship in India: navigating through the stages of feminist identity development theory (FIDT)
    Journal of Enterprising Communities, 2026
  3. Organizational Innovation as Business Strategy: A Review and Bibliometric Analysis
    Journal of the Knowledge Economy, 2025
  4. Impact of CSR Activities Towards Different Stakeholders on Indian Firms’ Performance
    Corporate Reputation Review, 2025
  5. A systematic literature review on key performance indicators for growth in small and medium enterprises
    International Journal of Business Excellence, 2025

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