View Profile

Nansy Kouroupi

Economics Department · None

https://researchid.co/akouroupi
@uth.gr
5Scopus Publications

Biography

Nansy Kouroupi brings over 20 years of leadership experience in business and 8 years in education, establishing herself as a dynamic executive and educator. Her expertise spans management, marketing, sales, tourism, and event planning, where she has made significant contributions to both multinational firms and leading Greek enterprises. Nansy’s academic journey reflects her dedication to continuous learning. She holds a Bachelor's in Tourism Business Management and two advanced degrees—an MBA from Staffordshire University in the UK and an MSc in Entrepreneurship from the University of Thessaly in Greece, the latter achieved with distinction and a scholarship. Currently, she is pursuing doctoral research at the University of Thessaly, focusing on critical areas such as tourism, the metaverse, consumer behaviour, marketing strategies, brand engagement, and behavioural economics.

Education

- Doctor of Philosophy (PhD) in Economics & Business Administration (Expected 2026), University of Thessaly, Greece - Master of Science (MSc) in Entrepreneurship & Innovation (2022), University of Thessaly, Greece - Master of Business Administration (MBA) (2009), Business & Law School, Staffordshire University, UK - Bachelor of Business Administration (BBA) in Tourism and Hospitality (2005), UTH, Greece - Postgraduate Diploma in Education (PGDE) (2012), Higher School of Pedagogical & Technological Education (ASPAITE), Greece - Postgraduate Certificate in Adults’ Education (PGCE) (2018), Nati...

Recent Scopus Publications

  1. Metaverse Festivals Beyond Overtourism: Digital Transformation of Cultural Events Towards Accessibility, Cultural Engagement and Sustainable Tourism Policy
    Tourism and Hospitality, 2026
  2. GENERATIVE AI FOR CONTENT CREATION: Opportunities and Ethical Concerns
    Ethics of AI in Hospitality and Tourism Challenges and Opportunities, 2026
  3. Parallel Universes: A Fresh Perspective in Tourism
    Tourism on the Verge, 2025
  4. Economic transformation in traditional tourism destinations: the role of metaverse and artificial intelligence technologies
    A Research Agenda for Tourism Hospitality and the Metaverse, 2024
  5. Can the Metaverse and Its Associated Digital Tools and Technologies Provide an Opportunity for Destinations to Address the Vulnerability of Overtourism?
    Tourism and Hospitality, 2023

Links