ABHISHEK DUTTAGUPTA
School of Management Studies · REVA University
Research Interests
Consumer Behaviour, Irrationality, M Commerce, Social Media
Biography
An avid Marketing enthusiast with knowledge and experience in Branding,Strategies & Promotions, Digital &/or Content Marketing. Oh, I am Google Adwords Certified too !! Somethings about me: * Possess a great work ethic and superb team skills. * Ability to build strong business relationships and presentation skills. * Excellent communication and interpersonal skills; takes initiative and develops effective working relationships with clients. * Ability to adapt quickly in new and changing business, social, and cultural environments. * Strong affinity towards Brand Management, Client Service/Relationship, Digital Marketing, International Marketing as well as Content Writing.
Education
JIS University Doctor of Philosophy (Ph.D.), Marketing 017 "To Study the Influence of Irrational Consumer Buying Behavior In E-Retail Industry_ An Indian Perspective" The Maharaja Sayajirao University of Baroda Master of Business Administration (M.B.A.), Marketing/Marketing Management, General 2013 - 2015 Grade: 4.92/6 Activities and societies: Public Relations Co-ordinator at Management Students Forum as well as Student Placement Co-ordinator • Smt. Shobha Madhav Beedkar Gold Medal by Maharaja Sayajirao • Jayantbhai Kashiram Thakar Gold Medal by Maharaja Sayajirao University of Baroda•...
Recent Scopus Publications
- How Volkswagen Used Marketing to Regain Its Brand Image After the Cheating Emission Scandal: A Case Study
Links
- ORCID https://orcid.org/0000-0001-6975-7982
- Google Scholar https://scholar.google.com/citations?user=QxIS5iwAAAAJ
- Scopus https://www.scopus.com/authid/detail.uri?authorId=57703229200